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KitchenAid 100 Year Celebration
In 2019, KitchenAid celebrated it's 100th Birthday with a TV spot, the launch of not one, but two limited-edition color collections, a virtual timeline of KitchenAid's memorable and historical moments and a robust social campaign. All of which culminated in a historic global celebration.
Making History Video
ACD Copywriter: Eric Bursheim
ACD Art Director: Esteban Izquierdo
Instagram Timeline
To honor KitchenAid's 100th birthday, we traveled down memory lane with a series of Instagram stories that highlight the key moment from each decade in KitchenAid's 100-year history.
1920
1930
1940
1950
1960
1970
1980
1990
2000
2010
100 Year Social
User-Generated
Content
#10YearChallenge
This post became KitchenAid's most liked organic post of all time with 28,501 likes.
It also initiated brand interactions from Cookie DO NYC, William Sonoma, Topless Baker, and Goop.
Outside the 100 Year display at World of Whirlpool in Chicago.
KitchenAid Culinary Playground
KitchenAid's 100th Year culminated in an interactive brand experience in New York City.
We transformed a space in SoHo into a culinary playground of creativity, possibility and joy.
The "playground" featured hands-on experiences, live product demonstrations and innovative photo ops.
VIP Guests Neil Patrick Harris & David Burtka
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