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A recruiting campaign utilizing the power of celebrity and a relatively untapped platform to set Digitas apart amidst an agency hiring frenzy, and gain some notoriety in the process.

Teasers





Cameos
I wrote the scripts for each celebrity cameo.
Lance Bass




​Corporate Natalie




Todrick Hall





Article from morningbrew.com
By The Numbers
38% increase in applicants after 2 weeks of the Cameo campaign.
4,519+ clicks directly to the Digitas Career Page.
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