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NERDS Gummy Clusters
Superbowl 2024
In 2024, we launched NERD's first ad campaign in 40 years during Super Bowl LVIII.
Our 30-second spot highlighted the multisensorial and joyful nature of NERDS Gummy Clusters,
featured Gen-z influencer Addison Rae, and paid homage to an iconic 80's dance movie.
We couldn't have done it without our world-class director Noam Murro and animation partner, Framestore.
Influencer Teaser
Teaser Engagement
Boombox :06 Teaser
Welder :06 Teaser
NERDS Flashdance Big Game Commercial
Gummy got to show off even more dance moves in an array of :06 social videos.
Grand Jeté :06
Headspin :06
Doing my best Jennifer Beals impression.
The Dream Team
Super Bowl Celebrations
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