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PROJECT PAGE
Hardee's/Carl's Jr.
Small towns in America are a little quirky and a little unusual. Then again, so is Hardee's. Hardee's celebrated weird America and the small towns where Hardee's are found by reinventing the Great American Road Trip. Instead of the traditional road trip destinations, Hardee's encouraged people to drive off the beaten road and explore the lesser known sites throughout America. After all, you never know what you will discover if you don't follow the stars.
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-Follow The Stars-
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Collectable postcards will be included with the purchase of a Hardee's meal and also at the corresponding attractions. Each postcard has a star sticker that can be used to fill the Hardee's road trip map.
Postcards
Tray Liner
Maps will be printed on Hardee's/Carl's Jr. tray liners so participants can stick the stars from the postcards on the map and win prizes.
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