To demonstrate the surprisingly delightful, multisensorial 'Wow' experience of Kinder Bueno, we threw away the script and asked real people to give us their honest, unscripted, first-time reactions. 


Manifesto

In this day and age, unexpected experiences are hard to come by.
You’ve been there, done that, and if you haven’t, you watched someone do it online. 

So when you hear about a chocolate bar that’s so different from anything else,
it’s natural to be skeptical, until you try it for yourself. 

One bite of Kinder Bueno and words seem to fail.
Its unexpected combination of flavors & and textures creates a symphony in your mouth. 

With each bite, your taste buds come alive from the milk chocolate & and crispy wafer to the velvety hazelnut filling that effortlessly melts in your mouth. Every bite reminds you that you've stumbled upon something truly remarkable; airy, yet luxurious. A Kinder Bueno bar transcends expectations, taking you on a journey worth savoring. It converts even the most skeptical consumers into devout Kinder Bueno believers.

So go ahead, unwrap one, and…
 

Take a Bite of The Unexpected