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Make It Together
At a time when the world felt disconnected, uncertain, and downright scary, KitchenAid launched #MakeItTogether. A globally relevant, social-first campaign designed to bring joy back to the every day through the one thing everyone already has at home: their kitchen.
Through recipes, tutorials, challenges, and games, we equipped Makers of all levels with tools to make the most of this time at home connecting through the love of making.
2021 Shorty Award Winner for Best in Home and Decor
The Launch
In-Feed Post
Manifesto
Chances are you're reading this at home.
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And chances are, home is now home base...for a while.
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But if you've got a kitchen, you've got a world of possibility. It can be a playground, an artists' studio, a scientists lab, a cookie factory, a workshop...whatever you need it to be right now.
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Even though we may be apart, we're in this together. Whether you're rolling up your sleeves to try something new, unwind or feed your family, let's all share a little inspiration and motivation.
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We are Makers
And together, we'll make the best of it.
#MakeItTogether
Written By Christina Swan
Launch Story
Homepage Transformation
#MakeItTogether
Highlight Story
#MakeItTogether Bingo
Created a Bingo board for Instagram and Pinterest so that Makers can keep track of their challenges, share with their friends and connect with fellow Makers in a fun and playful way.
We cheered on Makers as they completed Bingo squares...
And members of our team even got in on the fun.
Recipe Content
Recipes were shared out in content buckets such as When Life Gives You ______, In Good Spirits, and Yes We Can.
When Life Gives You _______
Inspired Makers to make the best of it by taking everyday ingredients and adding a creative twist to them.
Chef Alia Dalal
Health and wellness chef and KitchenAid partner, Alia Dalal provided tips, tricks and her own recipes based on the content buckets and KitchenAid recipe stories.
In Good Spirits
Kept Maker's spirits' up by providing them with recipes for cocktails, beverages and booze-based dishes.
Yes We Can
Helped Makers find fresh ways to make use of what's in their pantry.
#MakeItTogether Challenges
Engaged Makers in weekly cooking challenges for them to get inspired, try new techniques and fill in squares on the #MakeItTogether bingo board.
Virtual Get-Togethers
Life doesn't stop just because gatherings have. One great way to stay connected is to host a virtual get-together. just because you can. For all those able to #StayHome, there are plenty of creative ways to add a little pomp and circumstance to the everyday, from mealtime to milestones. You can send out online invitations, set a theme, share music and menus and host a new kind of digital get-together.
In-Feed Post
Get-Together Template
Inspired makers to plan their own virtual Get-Togethers with an interactive template.
Mother's Day
This Mother’s Day will look different for families as many must cut spending, distance from one another, and adjust celebration plans. Through #MakeItTogether, we helped Makers celebrate mom from afar and connect over their shared love of cooking, baking and each other.
Launch Post
Wrap-Up Post
Live Mother's Day Get-Together
KitchenAid put on an Instagram Live hosted by Tan France with special guests Maria Menounos and Tieghan Gerard to provide tips, tricks and inspiration for hosting a virtual Mother's Day Brunch.
Snapshots from the live event!
#MakeItTogether By The Numbers
Case Study
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